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Wednesday, September 10, 2014

TIFF Inspirations: Bloggers

Bloggers*

Discovery
Canada, 2014
English
World Premiere
89 minutes - Colour

For the last 3 years, Samantha Phuong has been named the country's top beauty and fashion blogger -- namely for her in-depth make-up tips and style reports, but when she sees her weekly analytics dramatically decline, her life begins to fall in a tailspin. Much to Samantha's dismay, her newest and biggest adversary is Julie Summerset, a self-proclaimed beauty expert, whose flashy YouTube videos are taking the internet by storm. 

When the two meet on a live news program to talk about the latest fashion trends, it ends in a nasty fist fight that goes viral and sparks a ruthless rivalry that gains national media attention. How far will the two bloggers go to achieve beauty and style dominance? The country is tuned in to find out.

In the age of Keeping Up with the Kardashians and The Bachelorette, Bloggers is a hilarious and entertaining take on the contemporary media's fascination with celebrity and beauty.

* This is my tribute to the Toronto International Film Festival. It is not a real film.

Click here to see last year's TIFF Inspirations.

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